The answer they came up with -- along with their partners, Miramax
Films, HBO and Live Planet, an entertainment-related Internet site
-- is Project Greenlight. Although it was partly created, its founders
say, to attract an online group of aspiring filmmakers and help
break down barriers that keep them from finding work, at its heart
Project Greenlight is a contest. And the prize is spectacular: the
winner will get at least $1 million to prepare, shoot and polish
the movie, all of which will be the subject of an HBO series documenting
the production process, after which the movie will be released in
movie theaters by Miramax.
Contests are nothing new on the World Wide Web. They have been
used frequently, along with phony polls and trivia quizzes, to get
people to stick to a site longer and return to it later. And there
have been dozens of screenwriting contests on the Web in the last
couple of years.
Nor is Project Greenlight the only one to offer such a prize. Another
contest promises the winner the services of a Hollywood agent and
makes this sound like a good thing. Still another, a collaboration
between Universal Pictures and a Web site called Hypnotic, includes
$1 million in production money for its winner, though it stops short
of offering full-blown theatrical distribution of the finished film.
"The Hollywood studios were slow to get involved in the Internet,
partly because they were nervous about putting their content out
on the Web, where it is too easy to copy," said Gordon Einstein,
a Los Angeles lawyer who specializes in entertainment on the Web.
"What you're seeing now is that the prizes being offered in
these contests are becoming more concrete, because a lot more Hollywood
heavy hitters are getting involved, and they have the resources."
There are skeptics, of course. Hollywood executives as well as
aspiring filmmakers, at least as reflected in Web chat rooms, express
concerns about how much Mr. Affleck and Mr. Damon will be involved
in making the winning film and whether the struggling scriptwriters
will be forced to give up too many of their rights as they progress
through the contest's six-month winnowing process. Some wonder whether
it will be, in the end, anything more than a publicity ploy to draw
eyes to the Web site and to the HBO series.
"No one will be happier than us when we actually start making
this movie," said Keith Quinn, Live Planet's vice president
for marketing. "Because then all the people who are saying,
'Hey are you really going to be making this movie?' will see that
we really are."
Skepticism is understandable, said Chris Moore, a co-producer of
"Good Will Hunting" and the chairman of Live Planet. But
in this case, he said, it is unfounded, adding that he or Mr. Affleck
or Mr. Damon or some combination of the three would produce the
winning film, and all three would be as involved as their schedules
allowed.
"Ben is going onto the Web site all the time," Mr. Moore
said. "Check into some of the chat rooms and message boards.
People will post questions to him and he'll answer. We're all very
involved."
And despite the legal language in the contest rules -- language,
Mr. Moore said, designed to protect the contest sponsors from lawsuits
from those who feel their ideas were purloined -- it is not the
intention of Project Greenlight principals, he said, to steal ideas
from aspiring filmmakers. In fact, he said, Mr. Affleck and the
others are not even allowed to read submitted screenplays until
later in the winnowing process, when their input is needed to pare
down the contestants to the final 10, then 3, then 1.
He said the idea was to use the power gained from making "Good
Will Hunting" to help other people make movies. "This
comes from our suspicion that the next Steven Spielberg is a kid
sitting at home out there, somewhere around the country, who has
the talent but doesn't quite know how to make it happen, "
Mr. Moore said.
Hollywood and the Internet have been warily circling each other
for a couple of years. It has been a turbulent process. Dozens of
hungry executives were lured away from studios and production companies
by the effervescent promise of creative -- and actual -- gold in
the new world of online entertainment sites. But many of them watched
as their sites withered and succumbed. No one seemed able to find
the sure-fire formula that would make an online site cross over
from geek phenomenon to pop-culture mainstream.
The answer, many have come to believe, is to use the Internet not
so much to provide packaged entertainment as to create virtual communities
of like-minded, culture-hungry Web heads, and then synergize them
six ways from Sunday. Internet strategists dream of an effect much
like the Napster phenomenon or the unexpected success of "The
Blair Witch Project," in which Web users flock to sites that
empower them to create their own pop-culture connections.
"The idea here is to segue from the traditional client-server
structure of Web sites to this new kind of evolving peer-to-peer
structure," Mr. Affleck said. "A structure that truly
utilizes the power of the Web, which in the end really works much
better as a tool to hook people up with one another."
Project Greenlight is one of the efforts under way on the Web to
do just that, and to figure out a way to make it pay. Universal
Pictures and Hypnotic, a new media company formerly known as Reelshort.com,
for example, have called their contest the Million Dollar Film Festival.
"We're sort of like a farm club for talent," said Jeremy
Bernard, president of Hypnotic. Kevin Misher, Universal's president
for production, said the farm system was already beginning to bear
fruit. "What we have done is that I have many executives, including
myself, who look at a lot of the films that are on the Hypnotic
site," Mr. Misher said. "We are constantly looking at
their programming, hoping to see what kind of new talent is out
there."
The two contests, though offering the same cash prize, are structured
very differently.
Project Greenlight began on Sept. 25, when aspiring filmmakers
could first send their screenplays to the contest's Web site: (www.projectgreenlight.com).
Participants had to be at least 18 and have no previous Hollywood
connections.
"We're not going to be a filter for all the bad scripts that
are already running around Hollywood," Mr. Moore said. By the
Oct. 22 deadline, just under 8,000 scripts had been received. Other
people, who had not written screenplays but still wanted to take
part, could sign up as official reviewers. About 40,000 did. Each
contestant was required to read and review at least three scripts,
each reviewer at least one. The deadline for reviews was last Wednesday.
On Friday, once the voting has been tabulated, the submissions
will be culled to 250. None of the scripts, up to this point, will
have been read by Mr. Affleck or any of the contest organizers,
largely for legal reasons. (They are restricted to the site's chat
rooms and message boards.)
"Miramax is owned by Disney, and Disney has so many lawyers
you wouldn't believe it," Mr. Affleck said. "When we began
talking about doing this, those people sent over so many rules and
regulations that, frankly, I'm terrified that if I ever so much
as log onto the Web site, I will be sued immediately. And it's killing
me, because when I look at the message board on the site, people
are talking about this great script and that great script, and I'm
dying to read them."
Each of the 250 chosen writers will be asked to make a three-minute
video autobiography. On Jan. 6 or thereabouts, Mr. Moore and the
other contest organizers will announce a second cut to 30, and their
video biographies and scripts will be posted on the Web site. The
next cut, to 10 semifinalists on Feb. 1, will be made by the contest
organizers.
Those 10 will be given video equipment and asked to shoot a short
scene from their script. Each scene will be posted on the Web site,
followed by more discussion on the Project Greenlight message boards
and chat rooms. On Feb. 28, the sponsors will announce the three
finalists, who will be flown to Los Angeles to be interviewed. At
this point, the making of the HBO series will begin. The million-dollar
winner will be announced in early March.
"A million dollars sounds like a lot of money to make a movie,"
Mr. Moore said. "But it isn't. We will be looking for people
who have a story that looks like it will fit in that budget and
who seem like they will be able to get it done."
A documentary team from HBO will follow the winner through pre-production,
casting, shooting and postproduction, all the way to the red-carpet
premiere. The record of the making of the film will be cut into
a 13-part series on HBO set to begin in early 2002.
The Hypnotic-Universal contest, the Million Dollar Film Festival,
is substantially different. It asked aspiring moviemakers to send
in films of less than 40 minutes. Of the several hundred received,
organizers culled 25 finalists this month. Until the end of December,
five of the films will be available each week on the contest Web
site (www.hypnotic .com). Visitors to the site are asked to rate
the films, with the top five passing into the next round. Only at
this point will the final five be asked to submit a pitch or script
for the feature film they hope to make.
Each pitch will be posted on the Web site, and the finalists' five
short films will be shown during the Sundance Film Festival in Utah
in January. A panel of experts will choose the winner, who will
get the $1 million production deal with Universal.
The sponsors of both contests say they hope they become regular
events.
"Maybe everyone will just cluck their tongues and smirk at
us behind our backs," Mr. Affleck said. "I guess that's
the risk we run by lending our names. But we are not going to make
a dime out of this. I really do believe that it is a grand experiment,
an effort to democratize the process, to affect the way it is decided
which movies get to be made."
Photos: Ben Affleck, left, and Matt Damon, who had early success
as screenwriters, and the home page of Project Greenlight, their
effort to help others. (Top, Miramax Films/Live Planet; above, Associated
Press); Michael Maronna, a spokesman for a film contest on the Hypnotic
Web site, shows this week's entries. (Fourfront/SJI Associates/Hypnotic)