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The Sam Adams Brew It Yourself TV Commercial Contest was an online contest sponsored by Sam Adams designed to provide aspiring commercial writers an opportunity to write, and if awarded the grand prize, direct their won commercial for Sam Adams Boston Lager.
The contest began in November 2001 and after starting with a field of over 7600 commercial concept entries, the winner of the Sam Adams Brew It Yourself TV Commercial Contest was announced on January 14, 2002. Marco Guerrero (MG1) was awarded the Grand Prize, to direct a 30 second Sam Adams TV Commercial & $5,000 cash.
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