For Immediate Release
February 28, 2001

Samuel Adams is Named the Official Corporate Sponsor of Project Greenlight

The Boston Beer Company Partners with Miramax Films and Television and LivePlanet in Discovering and "Greenlight"ing an Independent Filmmaker

Miramax Films and Television and Live Planet today announced that Samuel Adams will be the exclusive sponsor of Project Greenlight, a first-of-its-kind venture that uses traditional media, new media and real world activities to give audiences a chance to participate in and gain an inside view into the filmmaking process. The sponsorship of Project Greenlight by Sam Adams, brewed by The Boston Beer Company, creates a partnership where the two brands join together to discover and support independent creative excellence.

"Sam Adams was the right choice for us in Project Greenlight," said Matt Damon. "While there is an obvious Boston connection, we felt strongly that Jim Koch and his team at Sam Adams share the philosophy of what we are trying to accomplish with Project Greenlight. Sam Adams did something in the beer industry that is similar to what Project Greenlight is doing in the entertainment business-they introduced Americans to a new, world-class brew, at a time when all they were getting was a few mass-produced choices."

Project Greenlight, the largest active screenwriting community in the world, invited amateur screenwriters to submit original screenplays electronically to the Project Greenlight contest at www.projectgreenlight.com. Miramax Films has committed to providing the winning contestant or team's screenplay with a minimum $1 million production budget, and to hire them to direct the film, which will be executive produced by Matt Damon, Ben Affleck and Chris Moore. Miramax has also guaranteed distribution of the film in theatres, currently slated for early 2002. At the same time, Miramax Television will chronicle the making of the movie in a 13-episode documentary series that gives the audience an insider's look at the movie-making process, slated to air on HBO in early 2002.

The Project Greenlight alliance between Sam Adams, LivePlanet, and Miramax Film and Television focuses on a fit amongst the companies with brands focused on independence and creativity. The companies combination in the conception, promotion and marketing of Project Greenlight allow for the maximum exposure for an entertainment project while maintaining the core concept of independence, originality and creativity.

"Project Greenlight is a revolutionary idea that is close to our roots at Sam Adams-the discovery of a great new independent filmmaker," said Jim Koch, Founder and Brewer of Sam Adams. "Greenlight champions philosophies that are shared by Sam Adams-breaking the established rules of how films get made in Hollywood. This is about supporting independent thinking and having the passion to help those with great ideas get to the next level."

About Project Greenlight
Project Greenlight, a joint venture between Miramax Films and TV, LivePlanet, and Samuel Adams, combines traditional media (film and television) new media (the internet) and the real world activities (screenwriting and film oriented events). The online community (www.projectgreenlight.com) is the world's largest screenwriting community, and holds a screenplay contest where the winning writer gets to make their film with a guaranteed $1 million budget and distribution in theaters by Miramax Films. Miramax Television produces a television series for HBO that documents the entire process, from the contest, through production, to the film's release. All of this is designed to create an entertainment experience for everyone who likes movies and the creative process-it shows the audience more than they have ever seen, allows them to be more involved than ever before, and provides highly entertaining content for them to enjoy.

About The Boston Beer Company
Jim Koch founded The Boston Beer Company in 1984 to brew the Company's flagship beer, Samuel Adams Boston LagerŅ. Today, The Boston Beer Company, winner of more than 170 international awards, is America's leading brewer of world-class beer. For more information, visit the web-site at www.samadams.com.

About LivePlanet
LivePlanet creates entertainment experiences that break down the barriers between traditional media, new media, and the physical world. LivePlanet calls these new entertainment experiences "integrated media." Integrated media gives the audience a richer, more enjoyable entertainment experience that allows them to become deeply involved and to have access to content where, when and how they want. Integrated media also provides a closer connection between marketers and their audience. LivePlanet was founded by Ben Affleck, Sean Bailey, Matt Damon and Chris Moore in early 2000. More information about LivePlanet can be found at www.liveplanet.com.